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New Heritage Doll Company Capital Budgeting - 3226 Words

New Heritage Doll Company: Capital Budgeting In mid-September of 2010/ Emily Harris, vice president of New Heritage Doll Companys production division, was weighing project proposals for the companys upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the divisions innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firms capital budgeting committee would decline to approve both projects. She also knew that New Heritages licensing and retail divisions would promote compelling projects of their own. Consequently, Harris had to be prepared to recommend one of her projects over†¦show more content†¦.# Ã'„. ~ New Heritages Production Division Production was New Heritages largest division as measured by total assets, and easily its most asset-intensive. Approximately 75% of the divisions sales were made to the companys retailing division, with the remaining 25% comprising private label goods manufactured for other firms. Table 1 summarizes the divisions various sources of revenue and operating income. Table 1 |New Heritage|Private Label|Total| Production Division Data:|Dolls|Accessories|Dolls|Accessories|| Revenue (S millions)|80|14|26|5|$125| Operating Income (S millions)|4.4|0.5|2.3|0.3|S 7.5| New Heritages dolls and accessories were offered under distinct brands with different price points, targeting girls between the ages of 3 and 12 years. The companys baby dolls were generally priced from $15-$30, and were offered to younger girls in earlier stages of development. These dolls typically came with a birth certificate and a short personal history. Dolls in the higher-end of this category incorporated technology that produced a limited amount of speech and motion. For the S75-S150 price range, New Heritage produced a line of heirloom-quality dolls and accessories. These were designed to appeal to older girls and to convey a sense of cultural and family tradition among grandmothers, mothers, and daughters. The heirloom dolls had more elaborate accessories and personal histories. Finally, the company offered a line of high-end dollsShow MoreRelatedNew Heritage Doll Company : Capital Budgeting1321 Words   |  6 PagesNew Heritage Doll Company: Capital Budgeting The New Heritage Doll Company offered a unique line of dolls as an alternative to its competitors, and it wanted to extend its brand for future growth. The company has three operating divisions: production, retailing and licensing. All three divisions planned to promote projects of their own to compete for the same limited resources. Emily Harris, vice president of the production division, had to be prepared to select one of the two project proposalsRead MoreNew Heritage Doll Company: Capital Budgeting3236 Words   |  13 PagesNew Heritage Doll Company: Capital Budgeting In mid-September of 2010/ Emily Harris, vice president of New Heritage Doll Companys production division, was weighing project proposals for the companys upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the divisions innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firms capital budgetingRead MoreThe New Heritage Doll Company : Capital Budgeting902 Words   |  4 PagesThe New Heritage Doll Company: Capital Budgeting Summary The New Heritage Doll Company was founded in 1985 by Ingrid Beckwith, a retired psychologist, who specialized in child development. She was also a grandmother of two young girls. Beckwith created her downline to target young girls ages 3 to 12 years old. She even had a baby doll line targeting even younger girls and â€Å"celebrity† line for teens. Her goal was to develop girl s imagination and foster positive self-image. To do this she createdRead MoreNew Heritage Doll Company Write Up1317 Words   |  6 PagesChmykhalo-Friermood Professor N. Cohen FINA 6273-Section 10 October 23, 2014 New Heritage Doll Company Write-up Introduction New Heritage Doll Company is a firm that has ventured into doll production which has sought to extend its brand in order to broaden its market framework and more importantly capitalize on high levels of customer loyalty. The vice president of the Company, Emily Harris, is to forward her project proposal to the Budgeting Committee for evaluation. The Vice-president’s objective for proposingRead MoreNew Heritage Company Essay3998 Words   |  16 PagesNEW HERITAGE DOLL COMPANY Capital Budgeting NEW HERITAGE DOLL COMPANY Capital Budgeting Brief Case Brief Case Brief Case Brief Case Brief Case Brief Case Brief Case Brief Case To: CFO (New Heritage Doll Company) From: Date: 11/16/12 RE: NEW HERITAGE DOLL COMPANY To: CFO (New Heritage Doll Company) From: Date: 11/16/12 RE: NEW HERITAGE DOLL COMPANY Here a composite report is advanced on the toy industry, New Heritage Doll Company and the evaluation ofRead MoreCapital Budgeting Is A Means By Which Companies Can Evaluate The Long Term Economic Impact On Investment Projects1490 Words   |  6 PagesCapital budgeting is a means by which companies can evaluate the long-term economic impact of proposed investment projects. It comprises both a financial and investment component. The complex nature of capital budgeting offers measurability and accountability for making financial decisions regarding which investments are worthwhile in meeting an organization’s strategic plan. Financial simulations offer the opportunity to understand the complexity of capital budgeting. The New Heritage Doll CompanyRead MoreCapital Budgeting Hbr2246 Words   |  9 PagesN F OR EG R OU ND R E A D IN G Finance: Capital Budgeting Company  and  Industry  Overview   The  New  Heritage  Doll  Company,  based  in  Sacramento,  California,  was  a  privately  held  company   with   450   employees   and   approximately   $245   million   in   fiscal   2009   revenues.   This   represented   approximately  8%  of  the  $3.1  billion  U.S.  doll  industry,  which  was  projected  to  grow  by  2%  annually   to  $3.4  billion  in  retail  sales  by  2013.  Ã‚  In  turn,  the  doll  industry  represented  a  7.4%  share  of  the  total   Read MoreDolls and New Heritage Doll3976 Words   |  16 Pagespresident of New Heritage Doll Company’s production division, was weighing project proposals for the company’s upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the division’s innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firm’s capital budgeting committee would decline to approve both projects. She also knew that New Heritage’sRead MoreSimulation Methods1214 Words   |  5 PagesCase Study admin | April 3, 2013 Case Study Acting as the CEO of New Heritage Doll company and need to decide which investment projects can create values for shareholders’ wealth so that the company can receive funding in the next five years. Student’s task is to evaluate proposed projects using the financial and qualitative information provided and to select projects to be approved for a given year’s investment plan using any evaluation criteria deem appropriate. Students are to submit the simulationRead MoreNew Heritage Doll1010 Words   |  5 PagesNew Heritage Doll Company Capital Budgeting Analysis The New Heritage Doll Company is a company that makes dolls for children between the ages 3 – 12 years. The company has revenues of 245 million USD and an operating profit of 24 million USD. The company has three major divisions – The Retailing division, the Licensing division and the Production division. The head of the production division has to choose between two capital intensive projects that have been presented to her - the â€Å"Make My Doll

Sdasad Free Essays

Ramadan Ibrahimi Marketing Project November 10, 2012 Peja Beer in Monaco Introduction. With more than 300 days a year of sunshine, residents in Monaco can take advantage of the Mediterranean, and all of its seaside activities. Monaco’s close proximity to the Southern Alps, which are only 1 hour away by car, allows for easy access to go for skiing. We will write a custom essay sample on Sdasad or any similar topic only for you Order Now Monaco is one of the richest and a country with the lowest poverty throughout the world. But, after many researches that I have done, there is just one brewery throughout Monaco. If Peja beer would started to be exported from Peja, Kosovo to Principality of Monaco. But, if it will start to be exported, it should change its quality to higher quality and to make it more expensive to be successful. I am going to make also a Marketing plan how the things are going to work and if it will be able to exported to the Monaco, or even to open a Brewery right there. Brief discussion of the country’s relevant history For centuries, Monaco it is known as one of the countries that have been under the King and Princes, starting from the Henry VI, till the Prince that is ruling nowadays called Albert II. All of the Monaco Princes and Kings were absolute rulers. Monaco was part of the Italy until 1814,but in this year the French Revolution happened, and it became part of the France. Now it is an independent country. Geographical setting Monaco is a sovereign city state, with 5 Quartiers and 10 Wards, located on the French Riviera in Western Europe. It is bordered by France on three sides, with one side bordering the Mediterranean Sea. It is around 16 km away from Italy and around 13Km from Nice, France. It is the secondly smallest country in the world, and most densely populated country throughout the world. Monaco’s total area is 2. 05Â  km2. Family Marriage is an important family event, Church weddings, held according to Roman Catholic traditions, are popular. A civil ceremony, held at the city hall, is also required even when a religious ceremony is organized. Some couples choose only to have the civil ceremony. . When the Father or the Major of the family dies, his kids inherit all of his wealth. Education Education in Monaco is compulsory from ages of six to sixteen. Monaco has around ten state operated schools, seven nursery and primary schools, one secondary school. It has also two private schools, and one international school. There is just one university running in Monaco, it is called International University of Monaco (IUM) an English language college, it is specialized in Business and Education. Political System Due to its small population and unique economic situation, Monaco does not face many of the social problems that larger countries must deal, such as violent crime and poverty. After going through a period of economic growth and industrial development following World War II, a primary concern is to make a better life for its population, try to attract new investments and to stay economically stable. Current social problems include managing industrial growth and tourism, environmental concerns, and maintaining the quality of life. Alcoholism and illegal drug use are present but not widespread. Monaco has a very low crime rate, in part due to the high number of law enforcement. Widespread use of security cameras throughout the principality also further discourage open criminal activity. Excluding private security, there are around 400 permanent police officers, 95 percent of them are french. The independence of the judges is guaranteed by constitution. Monaco, simply it is a stabilized economical country. Legal system Monaco legal organization includes all degrees of jurisdiction: a Court of First Instance, a Court of Appeal, a Higher Court of Appeal and a Criminal Court. There are also tribunals with specific competence, such as the Work Tribunal, the Rent Arbitration Commission, and the Higher Arbitration Court, for collective work disputes. The Supreme Court is at the top of the principality’s legal organization. Even though Monaco is not a member of the European Union, Monaco also has strong ties to France, which has more liberal polices in these areas. Thus there is a mixture of both conservative and liberal attitudes in Monaco. Lesbian, gay, bisexual, and transgender persons in Monaco may face legal challenges not experienced by non-LGBT residents. Both male and female same-sex sexual activity are legal in Monaco, when conducted in private between consenting adults. Cross-dressing is likewise not expressly illegal, but the law does not allow for transgender people to change their identity after gender reassignment surgery. Abortion in Monaco is only allowed in cases of rape, fetal deformity or illness, or fatal danger to the mother. Social Organizations Monaco’s population is unusual in that the native Monegasques are a minority in their own country comprising 21. 6% of the population. The largest group are French nationals at 28. 4%, followed by Monegasque (21. 6%), Italian (18. 7%), British (7. 5%), Belgian (2. 8%), German (2. 5%), Swiss (2. 5%) and US nationals (1. 2%). Naturalized citizens of Monaco are called Monacans, while Monegasque is the proper term for describing someone who was born in Monaco. Religion and belief systems The official religion in Monaco is Roman Catholic. 2% of the population is Catholics, 12%are without religion, and in small percentage are Judaists and Muslims. Monaco it is one of the favorite places to export the beer or to open a brewery there, because number of Muslims is toosmall, and that wouldn’t bring any big problem for the company. Aesthetics Monaco it is also known for its beauty. One of the most beautiful parts of Monaco is Monte-Carlo. In Monte-Carlo are in cluded: Cathedral of Monaco, Statue of Franqois Grimaldi, and many other aesthetics that attract tourists throughout the world. Diet and Nutrition Most of the Monaco’s population prefer to eat the Italian and French food. Also Monaco it is Known of its delicious sea food. Proximity to the sea has led to the popularity of sea food in Monaco. Fish forms an important part of the diet of the Monaco people, and feature prominently in Monaco recipes. Furthermore, some of the best Monaco restaurants serve traditional Monaco delicacies, which are absolute delights for the taste buds. Housing Monaco’s families are likely same as in the most powerful countries in Europe. But what makes it different from the others, is that when the king of the family(father) is dead, his oldest son inherits all of his wealth. They live in modern houses, modern buildings and are known as a country with joy in the family. Recreation, Sports and other leisure activities Monaco it is also known for its big influence in most of the sports. But the three most important events and sports are: Football, Monaco Grand Prix, and Monte Carlo Rally. Also there are somes ports that are not too famous in Monaco such as: Monaco Marathon, Rugby, ATP Tennis etc. If the Peja Company would agree to make advertisements during these important events, that would really grab attention to most of the people and it may help the company to export its product in many other countries. Health Care Monaco has an excellent standard of compulsory state funded healthcare. Medical staff are extremely well trained and healthcare in Monaco is available to all citizens, registered long-term residents and those citizens from France and Italy who can prove that they have paid their healthcare contributions in one of these countries. Private healthcare is also available in the country. The Caisses Sociales de Monaco (CSM) oversee the health service and all citizens are entitled by law to equal access to healthcare. Official Language(s) The official language of Monaco is French, but there are several languages spoken including Monegasque, English, Italian, Occitan and Dutch. Most of the Monaco’s population speaks French with a percentage about 50. There is just one difference in the French-Monaco dialectMonegasque (natively Munegascu) is a dialect of the modern Ligurian language, spoken in Monaco. Population Monaco’s population is 36,371, making Monaco the second smallest, and the most densely populated country in the world. United Nations showed that the Monaco’s population in the 2015 will be around thirty eight thousand. The average of deaths per 1000 people in Monaco is around 8. 52 bigger than the number of births that is 6. 85 births/1,000 population. Distribution of Population As the Monaco is the second smallest country in the world, the population is spread throughout of it. Most of the density got Monte Carlo. Gross national product Monaco is in 175 place about gross and national product with 1. 1 billion in dollars. Though official economic statistics are not published, year 2011 estimates place the national product at $6. 888 billion and the world’s highest per capita income is $186,175. The unemployment rate is 0%, as of 2011. Working Conditions Economic prosperity and the proportionally large number of jobs available, along with the governmen t’s sensitivity to safety and environmental protection, create favorable working conditions in the principality. The unemployment rate, compared to French and EU standards, is very low at 3. 1 percent in 1998. No major labor unrest has been reported recently. Major Industries:Â  Banking, Ceramics, Chemicals, Construction, Electronics, Gambling, Metal Works, Perfumes, Plastics, Printing, Precision Instruments, Textiles, Tourism. Trade Restrictions – There are no trade restrictions in Monaco. Extent of the economic activity not included in cash income activities From the late 19th century Monaco economy began to develop tremendously with the opening of casinos. The magnificent charm of casinos, hotel industry and the beauty of natural surroundings all these have made tourism to develop very strongly here which is a major source of revenue generating trade for Monaco. Apart from this the complete lack of income tax has prompted many companies of foreign countries to invest here and enjoy the benefits. Labor force – Labor force in Monaco is 49300 including all the workers from the foreign countries. Inflation rate (consumer prices):Â  1. 5% (2010),Current technology available – Monaco is one of the strongest countries in Europe, includingto their workers the latest machineries, tools and everything that is needed per work. Retailers – If you chose to go for shopping in Monaco, it is clear that you are going to find Everything that you need out there, starting from Louis Vuitton, Gucci, Versace, Ralph Lauren, Breitling, Armani etc. So if you have some cash to spend, this is one of the best countries to shop. Warehousing – Warehousing will be kept by the Monaco Group that runs in Monaco. Media – There is just one television existing in Monaco, and it is called the TMC(TV Monte Carlo)Costs – To publish a 15 second advertisement in Monaco in the TMC television you need to pay Around 60k per month. Percentage reached by TMC – In 2010 there were 22. 982 people that regularly watched the TMC. TMC is the only available television in Monaco. The Product The product as I mentioned earlier is the Peja Beer. If it is possible, it will be exported to Monaco. I think that it is well intended product regarding that in Monaco exists only one Brewery. If Peja beer will be exported right there, definitely is going to be a big deal for the company. Peja is the most sold Beer in Kosovo, and it plays a big role in the market. There is no reason not to be successful also in the international market. Regarding to the Peja Beer is not very high qualitative beer, many things needs to be improved. Firstly, the Peja beer needs to improve the quality of its beer, because the Monaco standard is very high. Secondly, its quality needs to challenge the biggest beer exports in Monaco such as: Heineken, Becks, Corona, Singha etc. Finally, the Peja beer bottles needs an improvement and needs to be more attractive to the people who see it. The bottles should be different and more colorful to make people buy it, and try it. Major Problems One of the major problems about the Peja beer exporting in Monaco are Taxes. The Taxes in Monaco are very high, approximately one of the countries with the highest taxes in Europe. This problem will lead the company to many problems including financial problems. Also another major problem is the Marketing. To do a simple advertisement on TMC costs a lot of money. This is also a major problem because without advertising the Peja beer, it will be very hard to be successful in the Monaco’s Market. These two are the biggest issues that are following the company right now. The Market The market where the Peja beer is going to be sold is: small markets, markets and huge supermarkets. Also we will try to make a deal with the biggest supermarket running in the Monte Carlo called Fontvieille. I hope there is going to be also availability in the Fontviellie and in other small supermarkets to make a promotion and give people the Peja beer to try it. Also there is another big supermarket called Carrefour, and we will try to do the same thing also here with promotion. How to cite Sdasad, Papers

Diploma of Business Management for Video Games - MyAssignmenthelp

Question: Discuss about theDiploma of Business Management for Video Games. Answer: Introduction A majority of the kids play video games as a way of entertaining themselves during leisure time(Kasumovic, M.M., Blake, K., Dixson, B.J. and Denson, T.F., 2015, p. 240). Technological advancement has led to an enormous progress in video games whereby the characters are brought in a more realistic way, for example, the evolution of the animated characters to real characters killing each other hence bringing a considerable controversy in this topic. People are indifferent whether violent video games cause violent behavior or not. Some people agree with the saying that some video games are too violent and kids should be restricted from playing those games or denied access. On the contrary, others believe it is exaggerated to say that violent video games cause violent behavior(Egenfeldt-Nielsen, S., Smith, J. H., Tosca, S. P. 2016, p. 12). Again others believe that violent video games can do both hence the need to argue for this topic that is violent video games cause violent behavior o r to argue against it. This whole controversy, therefore, brings us to the question do violent video games interfere with the behavior of young children? Well, we are yet to confirm this. Arguments for Video Games Causing Violent Behavior Video games expose mind of kids to violence. This then makes the young ones believe in violence as the solution to every problem(Jalink, M.B., Goris, J., Heineman, E., Pierie, J.P.E., and Henk, O., 2014, p. 152). The environment in which the kids are brought up matters a lot since children tend to adapt to what they see around. An example of this is children who grow up in a violent environment ending up being violent for their entire life. The same case applies to watching violent video games since these games are very addictive and they end up spending most of their time watching them thus instilling the violent nature in them. Video games do not cause violence directly in the lives of kids, but rather they desensitize them to violence. Since children who are addicted to playing video games are overexposed to violence, they do not see any shock or anything strange in being violent as it is normal to them(Greitemeyer, T., 2014, p. 53). For them, it is a way of exercising justice for what they feel is not right. Such kids, therefore, end up being very violent and are capable of doing anything no matter how strange or weird or shocking it might be. Video games instill an aggressive behavior in the lives of kids. Children and young adults who are addicted to playing video games are very aggressive in their thoughts and behavior and end up using aggressive languages that they experience as they play the games. They are always high tempered and do not have control over their emotions thus in most cases become violent and use vulgar language to curse whenever they are offended, or things don't work in their favor. In addition to that video games increases aggressive cognition and reduce pro-social behavior and sensitivity of the kids(Gentile, D. A., Li, D., Khoo, A., Prot, S., Anderson, C. A. 2014, p. 454). There are a lot of risk factors when a depressed kid plays more of video games as the suppressed feeling may be expressed in a very violent manner to those around him. The kid may have been pushed to play the video game to keep him busy and forget about the things causing his depression. When he gets to it, he somehow finds a s olution to it and definitely the solution is not going to be pleasing(Kremer, P., Elshaug, C., Leslie, E., Toumbourou, J.W., Patton, G.C. and Williams, J., 2014, p. 187). Video games cause violence if the kids try exercising what they see or experience as they play the games in real life. In this case, the children imitate exactly what they see or encounter as they play the games thus the introduction of violence (Kasumovic, M.M., Blake, K., Dixson, B.J. and Denson, T.F., 2015, p. 101). Once this violent behavior gets into a kid, it is tough if not impossible to get rid of it. It is also very imperative to note that they are just kids and so they are not able to reason out that it is not healthy to practice or imitate what they see on the video games; after all they always have that one favorite character in the game, and this is their role model, and so it is necessary to practice so that they become exactly like the violent characters. Video games most cases interfere with the emotions, feelings, and attention of kids as their mind becomes manipulated with violent actions. After an extended period of playing video games, kids start acting like robots. They can no longer empathize nor sympathize with other people(Vossen, H.G., Piotrowski, J.T., and Valkenburg, P.M., 2016, p. 17). An individual who has no empathy is capable of doing anything silly since they got no feelings. This then becomes the most dangerous route since this kid grows up violently and can do anything to anyone who crosses his or her path. We get to hear stories or watch some news on the television of people who murder close family members maybe wife and kids in cold blood and start wondering how on earth does that even happen; well that bold feeling may generate from the violent video games. Finally, video games drive a wrong message to kids as they bring out violence as something normal since violent behaviors in video games go unpunished. The child will then grow up knowing its okay to be violent which in the real sense is very immoral. In most video games violence is directed towards women hence the kid grows up knowing women are less superior as compared to men hence its okay for them to be violated(Hong, S.C., 2015, p. 970). Consequentially the kid will end up being very disrespectful and violent when it comes to women; after all, they are just kids, come on. Arguments against Video Games Causing Violent Behavior Biologically the ability to become violent is genetically acquired and so if someone can become violent and aggressive, then it means they are very capable even without watching video games(DeCamp, W. and Ferguson, C.J., 2016, p. 6). Not everyone who is violent watched video games. It all depends on a persons character, capability, and ethics as to what they consider right or wrong. Violence, therefore, is motivated by factors such as exposure to powerful tools and genetically acquired behaviors like being hot tempered. Those who have self-control can survive in such environments where powerful tools are exposed. Violent video games help the kids develop critical and creative thinking skills which are not taught in school(Granic, I., Lobel, A., Engels, R. C. 2014, p. 38). They provide the kids with the ability to overcome challenges or obstacles when it comes to an emergency. Video games encompass formation of strategies, and this encounter can help the kids in real life situations when faced with an emergency as they can think out a way in very few seconds. Violence is not only encountered in video games but also worldwide we witness a lot of violent behaviors around us even in real life situations. Therefore this does not mean that we should be just like them because we saw them being violent. The same way it is not to say that when kids play video games, then they are obviously going to be violent. Some of these games help them experience physiological effects like faster brain activity and an increase in the heartbeat which is health(Greitemeyer, T. and Mgge, D.O., 2014, p. 95). Video games can cause violent behavior in kids but not as much as it can be caused by televisions, movies and real life situations in their surrounding environment(Greenfield 2014, p. 26). Every movie contains some form of war, murder and violence and so video games contribute tiny to the violent nature of a kid. Conclusion Lets come to the agreement that video games cause violent behavior since it outweighs the say that video games do not cause violent behavior. Some experiments have also been done, and they show results of video games changing the behavior of kids such as the change in their emotions. In this case, then there is a possibility that video games can cause violent behavior since such emotions desensitize them to violent actions. Even though it is argued that violence is everywhere and can be seen even in the movies and televisions including war and murder, video games are very addictive and capture much of the kid's time and attention unlike movies or televisions and so it becomes the most influential platform for violence in kids. Regulations should, therefore, be put and access to very violent video games limited to people over the age of 18 years(Ferguson 2013, p. 30). However, if the kid is too curious he or she is then capable of accessing the video games even through the help of old er friends, and so the responsibility of restriction should be left to the parent. Bibliography DeCamp, W. and Ferguson, C.J., 2016, 'The impact of degree of exposure to violent video games, family background, and other factors on youth violence.,', Journal of youth and adolescence, pp. 1-13. Egenfeldt-Nielsen, S., Smith, J. H., Tosca, S. P. 2016, Understanding video games: The essential introduction., Routledge. Ferguson, CJ, 2013, 'Violent video games and the Supreme Court: Lessons for the scientific community in the wake of Brown v. Entertainment Merchants Association.', American Psychologist, vol 68, no. 2, p. 57. Gentile, D. A., Li, D., Khoo, A., Prot, S., Anderson, C. A. 2014, 'Mediators and moderators of long-term effects of violent video games on aggressive behavior: practice, thinking, and action.', JAMA pediatrics, vol 168, no. 5, pp. 450-457. Granic, I., Lobel, A., Engels, R. C. 2014, ' The benefits of playing video games.,', American Psychologist, vol 69, no. 1, p. 66. Greenfield, PM 2014, Mind and media: The effects of television, video games, and computers., Psychology Press. Greitemeyer, T. and Mgge, D.O., 2014, 'Video games do affect social outcomes a meta-analytic review of the effects of violent and prosocial video game play. ', Personality and Social Psychology Bulletin, p. p.0146167213520459. Greitemeyer, T., 2014, 'Intense acts of violence during video game play make daily life aggression appear innocuous: A new mechanism why violent video games increase aggression.,', Journal of Experimental Social Psychology, vol 50, pp. pp.52-56. Hong, S.C., 2015, ' Do cultural values matter? A cross-cultural study of the third-person effect and support for the regulation of violent video games. ,', Journal of Cross-Cultural Psychology, vol 46, no. 7, pp. 964-976. Jalink, M.B., Goris, J., Heineman, E., Pierie, J.P.E. and Henk, O., 2014, ' The effects of video games on laparoscopic simulator skills.,', The American Journal of Surgery, vol 208, no. 1, pp. 151-156. Kasumovic, M.M., Blake, K., Dixson, B.J. and Denson, T.F., 2015, 'Why do people play violent video games? Demographic, status-related, and mating-related correlates in men and women.', Personality and Individual Differences, vol 86, pp. 204-211. Kremer, P., Elshaug, C., Leslie, E., Toumbourou, J.W., Patton, G.C. and Williams, J., 2014, 'Physical activity, leisure-time screen use and depression among children and young adolescents. ', Journal of Science and Medicine in Sport, , vol 17, no. 2, pp. 183-187. Vossen, H.G., Piotrowski, J.T. and Valkenburg, P.M., 2016, 'The Longitudinal Relationship Between Media Violence and Empathy: Was It Sympathy All Along?,', Media Psychology, pp. 1-19.